Presidential debates might be the single political event where Marshall McLuhan’s infamous phrase “the medium is the message” rings most true. Candidates know well that content takes the back seat, perhaps even stuffed in the trunk, during these hyper-performative news events. The video above of McLuhan on the Today show analyzing a Ford-Carter debate from 1976 is well worth a watch. The professor’s points still ring provocative this morning after the first Obama-Romney debate of 2012; a debate that treated the Twitter-prosumer as a television-consumer and thoroughly failed the social medium. (more…)
I am a big fan of Marshall McLuhan and think he is due for a well-timed comeback in this the year of his centennial. I posted this great Playboy interview a while back and am now fixated with a new website called McLuhan Speaks. This site archives short video clips of our media prophet in action.
Click the images below to watch some of my favorite short clips from the site.
Here, and ever ahead of his time, McLuhan describes how we will become obsessed with surveilling each other, something that social media often exemplifies.
We live in a cyborg society. Technology has infiltrated the most fundamental aspects of our lives: social organization, the body, even our self-concepts. This blog chronicles our new, augmented reality.