Chris Baraniuk wrote an interesting piece at the blog The Machine Starts a few hours ago and I wanted to offer a comment. I agree with much of the analysis about so-called “Facebook Narcissim,” but what I find particularly interesting is how one fundamental assumption –the existence of a true self– drastically alters the conclusions we might draw.

Baraniuk discusses how social media sites, like Facebook, are designed to promote more sharing through creating a generally positive vibe. Indeed, Facebook has stated explicitly that they do not have a “dislike” button because they want the site to be a fun place to hangout. In addition to the positively-biased valence, Facebook makes calculable social interaction which also serves to create an atmosphere that values and encourages more sharing. For the site more sharing means more profits. And for the user more sharing about our lives creates an inward-gaze that could be described as narcissism.

Lasch’s famous study of The Culture of Narcissism argued that more...