kony 2012

I have watched my fair share of Upworthy videos. They’re generally fun to hate-watch, and they make for good Newsfeed fodder. Sharing Upworthy videos with your “Family” or “High School Friends” Facebook list can make you feel like a prime time MSNBC anchor. Each video is an opportunity to reveal something to your assumedly uninformed, selfish friends. The leading, absolutely begging to be parodied titles range from confusing (You Should Watch This Strange Man Rub A Stick Of Butter On A Tree. For A Really Good Reason) to the cloyingly heinous (Obama Takes A Second To Talk About Jews In America. It’s MEGA Inspiring). These could be dismissed as cludgy rhetorical tools for Facebook arguments, but there’s something else about these videos that is actively destructive to the American left. Upworthy packages soundbites of elite white paternalism for mass distribution and consumption through social media. more...

Since Sarah posted on Kony yesterday, I though I would throw in my two cents on the matter. I would like to discuss claims that the Kony 2012 is a hipster movement.

Why are people claiming the movement against Kony is a hipster movement? I think it is because of three main reasons. 1) people are using social media to spread it; 2) Invisible children plays into the whole Toms shoes, suburban college student social justice movement; and 3) individuals are claiming allegiances to this social justice movement as a form of social distinction. more...

Viral media saw an interesting development last week with Invisible Children’s release of its “Kony 2012” film, which at the time of this writing has garnered well over 75 million views as well as storms of heated criticism. One could practically write entire books on the issues that Invisible Children raises – both intentionally and unintentionally – in this campaign, but for the purposes of this post I want to keep the focus fairly narrow and trained on the actual components of the video that make it successfully viral – and what that potentially indicates about how information regarding especially complex issues is diffused, as well as what difference that form of diffusion makes.

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