The card being used to advertise the service

The SMS service will be advertised using an ad campaign that is based on field work from the previous year by Dr. Audrey Bennett of RPI's Language Literature and Communication Department..

Next month I’ll be in Kumasi, Ghana doing field research and I thought I’d share what I hope to accomplish over there, since my work is informed by much of what I write about on this blog. (I will be blogging over here.) We hope to set up an information system by which Ghanaians can find condom sellers nearby. The primary interface will be text messaging using a fantastic open-source project called FrontLineSMS. By texting a certain number, the user will be asked to send their district and a list of nearby landmarks. The database will send back a list of condom sellers within a reasonable walking distance. We also hope to have several other front-end access points that are already becoming popular places to socialize. Our aim is to increase access to condoms in order to reduce the infection rate of HIV/AIDS. As of 2009, according to UNICEF, 230,000 people (about 2% of the population) live with HIV in Ghana. I should also note that cell phones are not a luxury item in Ghana. Adoption has exploded over the past several years, and it is estimated that about 67% of Ghanians own a cell phone.

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