Imagine you live at the end of a cul-de-sac in a subdevelopment that is only accessible by a single gate that leads out to a large, high-speed arterial road. Your friends, your job, your kids’ school are all outside of this development which means life is lived through and on the road that connects your subdevelopment to the rest of the world. Now imagine that, without warning or any kind of democratic process, the company that maintains that road (private companies are subcontracted to do regular maintenance on public roads all the time) decides to add trees on either side of the road to reduce car speed. It’s a relatively benign design intervention and it works. In fact the trees work so well that the company’s engineers publish in a few journals which directly benefits the company financially, through prominence within the truly boring world of road maintenance. When the residents get wind of this experiment, and demand to know why they weren’t even notified, the owner of the road maintenance company says, “if you don’t like it use a different road.” That mind-bending response actually makes more sense than what has been coming out of OKCupid and Facebook these last few weeks. (more…)
A couple of weeks ago I posted an entry on technological autonomy. It made the point that a nation’s commitment to advanced technologies can result in a situation where its economic well-being is directly counter to the physical or psychological well-being of its people. The point I’d like to make today is that the commitments of corporations to advanced technologies can become similarly antithetical.
The example in that previous post was Japan’s commitment to nuclear power. Here I’ll consider two examples involving specific consumer products: the international sale of sports utility vehicles and the international sale of snack foods.Both examples raise an important definitional question: Which is the driving force, technology or capitalism? It’s a hard question to answer because at a certain stage of development the two are so closely intertwined that it’s often impossible to separate them. On the one hand, the spread of global capitalism would clearly be impossible without mass production technologies. On the other hand, capitalism is clearly the economic model most responsible for the development and exploitation of mass production technologies.
The historian David F. Noble has argued that technology is “the racing heart of corporate capitalism,” implying that capitalism directs the enterprise while technology supplies the motive force. I think you could just as successfully argue that the opposite is true. The best solution is probably to say that the relationship between technology and capitalism is dialectical, or symbiotic. Sometimes technology stimulates capitalism, other times capitalism stimulates technology; in advanced technological/capitalist societies neither could exist without the other. From either perspective an expansion of influence becomes a priority that overwhelms every other consideration, which is another way of defining a condition of de facto autonomy.