Google Maps has a new tool to help the consumers of its popular maps also be producers. Users-generated improvements will be a benifit to many, but probably most to Google itself. While the Google video below paints all of this in light of personal or civic empowerment (“leave your mark”), we should also understand that this move towards us becoming “prosumers” of these maps is also about the company taking advantage of our free labor in hopes of earning greater profits. Does that bother anyone?