digital dualism

The words and ideas we use to make sense of the Web owe as much to science fiction (particularly, the cyberpunk genre) as they do to the work of technicians or to rigorous scientific inquiry. This by no means a bad thing; the most powerful of such literary works call upon our collective imagination and use it to direct society to prepare for major transformations looming on the horizon. William Gibson’s (1984) Neuromancer was, no doubt, one such work. Neuromancer features  the exploits of a “console cowboy” (i.e., a computer hacker) named Case, who travels across a dystopian world serving a mysterious employer. The work is notable for popularizing the term “cyberspace,” which Gibson coined a couple years earlier in a short story called “Burning Chrome.”

In Neuromancer, Gibson described cyberspace as a”consensual hallucination” and more specifically: “A graphic representation of data abstracted from the banks of every computer in the human system. […] Lines of light ranged in the nonspace of the mind, clusters and constellations of data.” Rather than just staring into a computer screen, hackers “jack in” directly interfacing with these visual representations of data in their minds. The images described here are reminiscent of those portrayed in movies such as Tron (1982),  Hackers (1995), and, to a lesser extent, The Matrix (1999). more...

Rob Horning has been working on the topic of the “Data Self.” His project has a close parallel to my own work and after reading his latest post, I’d like to jump in and offer a conceptual distinction for thinking about the intersection of the online/data/Profile and the offline/Person.

The problem is that our online presence is too often seen as only the byproduct of our offline selves. Sometimes we talk about the way online profiles are passive reflections of who we are and what we do and other times we acknowledge our profiles are also partly performative adjustments to the “reality” of the person. However, in all the discussion of individuals creating this content what is often neglected is how the individual, in all of their offline experience, behavior and existence, is simultaneously being created by this very online data. We cannot describe how a person creates their Profile without always acknowledging how the Profile creates the person.

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This is a video from a talk given by James Bridle, one of the main forces behind the New Aesthetic Blog, about the ways in which he is seeing the collision between machine and human happen, and the transformations which are being brought to by it society.

I have to say that it is pretty phenomenal, and touches on some of the aspects already talked about on this blog. For example Bridle touches briefly on the phenomena of documentary vision, which has been discussed extensively on this site, just after the 30 minute mark of the talk.

While some aspect of a digital dualism is still present in the language of the talk, the references to real as dichotomous with digital (which may be inevitable in trying to talk about these things), I still think that Bridle covers an amazing breadth of ways in which the digital and physical are bleeding into each other and collapsing any reasonable difference between the two. He really highlights, and shows, how humans are developing ways of seeing which are dependent on our technology, on the ways which are machines see. As well as how the machines are developing ways of seeing which are dependent on our own naturalized concepts of vision and perception, they are learning to see like us.

I think this is an important aspect of the entire cyborgology exercise. That we are developing characteristics which are influenced by our machines and technology (and that we always have), and that our technology also develops characteristics which are like us. I think it further breaks down the divide between ‘real’ and ‘virtual’, and shows how person and machine merge into a social space made up of equal parts of both.

All in all it is a really excellent talk, and well worth watching. I felt as though it absolutely needed  to be shared here.

Editor’s Note: This pieces is a modified repost from Peasant Muse.

Author’s Note: In the original post I used the term ‘analog dualism’, which has been replaced in the version below with ‘textual dualism’.  The sentiment and argument remain the same, as the shift from ‘analog’ to ‘textual’ more precisely describes the phenomena I am trying to uncover.

It is often the case with new technology that the promise of change it brings often outstrips its capacity to actually enact that change.  This is certainly true with several digital constructs that emerged over the past decade, like Wikipedia or the Open-Source movement, that are increasingly becoming obsessed with the promise and potential ‘social’ can bring to the issue of user equality.  Free from the constraints once imposed by more traditional analog methods, digital means of knowledge production and creation offer the promise of true independence and interdependence- yet often these new methods fall prey to (con)structural weaknesses that do little more than perpetuate the previous modes of inequality found in their analog ancestors, albeit in digital terms and conceptions that mask the true nature of their operation in the combined realms of both online and offline activity.

The argument presented above largely comes from a very cogent essay written by Nathan Jurgenson on the blog, Cyborgology.  Titled ‘Digital Dualism and the Fallacy of Web Objectivity‘, Jurgenson argues for abandonment of what he terms a ‘digital dualist’ perspective in favor a conception he calls ‘augmented reality’, defined in the quoted sections below more...

In the 36 hours since the Occupy Wall Street raid removed protest infrastructure from Zuccotti Park, much of the conflict strikes me as the tension between the informational (the symbolic; media; ideas) and the material (physical; geographic). It runs through how New York City carried its actions out (at night, blocking journalists), the ensuing legal fight (does occupying physical space count as speech?) as well as the new strategic challenges facing an Occupy movement where camping is decreasingly an option.

Anyone who reads this blog knows that much of my work lies at the intersection of (1) information, media, technology, the online and (2) materiality, bodies and offline physical space. At this intersection, our reality is an “augmented” one. Part of the success of Occupy (and other recent protest movements) has been the awareness of just this point: by uniting media and information with the importance of flesh-and-blood bodies existing in physical space, our global atmosphere of dissent is increasingly one of an augmented revolution. Indeed, these are not protests centered online, as Jeff Jarvis tweeted this morning, or Zuccotti park, but in the augmented reality where the two intersect.

And this intersection of the power of the image and the power of the material dramatically came to a head about 36 hours ago as I write. In the early morning of November 15^th, the two-month long occupation of Zuccotti Park was eliminated by the City of New York. more...

Everybody knows the story: Computers—which, a half century ago, were expensive, room-hogging behemoths—have developed into a broad range of portable devices that we now rely on constantly throughout the day.  Futurist Ray Kurzweil famously observed:

progress in information technology is exponential, not linear. My cell phone is a billion times more powerful per dollar than the computer we all shared when I was an undergrad at MIT. And we will do it again in 25 years. What used to take up a building now fits in my pocket, and what now fits in my pocket will fit inside a blood cell in 25 years.

Beyond advances in miniaturization and processing, computers have become more versatile and, most importantly, more accessible – you can easily sell your computer processor, there’ll be plenty of those interested, everybody needs it nowadays.  In the early days of computing, mainframes were owned and controlled by various public and private institutions (e.g., the US Census Bureau drove the development of punch card readers from the 1890s onward). When universities began to develop and house mainframes, users had to submit proposals to justify their access to the machine. They were given a short period in which to complete their task, then the machine was turned over to the next person. In short, computers were scarce, so access was limited. more...

A discussion of Burning Man may, at first, seem out of place on a technology blog; however, as sociologist Fred Turner has previously observed, the ideology of Burner culture is profoundly co-implicated with the prevailing ideology of Web.  It is more than mere coincidence that this particular festival has exploded in proximity to Silicon Valley.  It is also more than coincidence that Google and other tech company virtually shut down during this event.  The week-long temporary city in a desert attracts people from around the world. The community is founded upon the (seemingly paradoxical) principals of “radical self-reliance” and “communal effort.” For a week, Burners collectively construct a festive atmosphere that separates themselves from the institutions and customs of their everyday lives. There is a vibrant gift economy with a focus on the decommodification of goods and services (though, of course, like the Internet, much money changes hands behind the scenes: for infrastructure, transport, illicit ticket sales, drugs, etc.). Everyone is encouraged to participate in all aspects of the community (to “prosume” their surroundings), and in doing so, to reach a better understanding of self. This is all embodied in the Ten Principles of Burning Man. more...

I spoke at the wonderful “Digital Ethnography Weekend” conference last month in Italy. There, I furthered my argument about what I call “digital dualism,” the fallacy that views the on and offline as separate spheres as opposed to my support of an “augmented reality” paradigm that views these spheres as always enmeshed and dialectically co-determining.

Because this was a “digital ethnography” conference, I applied the augmented reality framework to this methodology and argued that, instead, we should be doing “augmented ethnography”, an ethnography that takes as its unit of analysis a reality comprised of atoms as well as bits, always dialectically co-determining. Colleague Alessandro Caliandro and I debated these ideas in the question-and-answer portion of my talk (with much-appreciated thoughts from Adam Arvidsson, as well). Caliandro has posted his summary of my talk as well as his criticism here. I welcome this criticism and want to respond to it below.

First, Caliandro’s development of my argument is charitable. I also very much appreciate the thoughtfulness of the critique. However, I do need to make a correction to the way he summarized augmented reality, and this correction will be important for my response to the criticism. I do not think that the differences between the physical and digital are “irrelevant”; indeed, they are quite important and I’ve written about them before (e.g., here and here). Atoms and bits have very different properties (for instance, atoms tend to be scarce and bits more abundant). It is my contention that these very different spheres come together to form our augmented reality. In fact, as I argue here, it is only under the assumption of augmented reality that we can fully explicate the relevant differences between the physical and digital. With this correction in mind, let’s move forward. more...

There has been some terrific debate on my theorizing of what I call “augmented reality.” In brief, I reject “digital dualism”, the tendency to view the on and off line as separate spheres, and instead argue that we should view them as enmeshed, creating what I call “augmented reality.” [I talk more about this here.]

Today, I am posting some of the debate that occurred over Twitter and another post responding to a critique of a talk I gave on the topic.

One criticism has been that the augmented reality perspective somehow obscures the important ways in which the on and offline are different. I agree that the spheres indeed have different properties. I write here and here about, for example, how atoms tend to be more scarce than bits. Further, I write here about how these important differences are best viewed through the augmented lens.

It is this last point which I feel is most important in responding to the specific criticisms given by Zeynep Tufekci over Twitter. It is my hope that future conversations on this topic take into account the points made in that short essay. I’ll post the debate, still ongoing, below.

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This brief essay attempts to link two conceptualizations of the important relationship of the on and offline. I will connect (1) my argument that we should abandon the digital dualist assumption that the on and offline are separate in favor of the view that they enmesh into an augmented reality and (2) the problematic view that the Internet transcends social structures to produce something “objective” (or “flat” to use Thomas Friedman’s term).

Instead, recognizing that code has always been embedded in social structures allows persistent inequalities enacted in the name of computational objectivity to be identified (e.g., the hidden hierarchies of Wikipedia, the hidden profit-motive behind open-source, the hidden gendered standpoint of computer code, and so on). I will argue that the fallacy of web objectivity is driven fundamentally by digital dualism, providing further evidence that this dualism is at once conceptually false, and, most importantly, morally problematic. Simply, this specific form of digital dualism perpetuates structural inequalities by masking their very existence. more...