cyborg

The power of social media to burrow dramatically into our everyday lives as well as the near ubiquity of new technologies such as mobile phones has forced us all to conceptualize the digital and the physical; the on- and off-line.

And some have a bias to see the digital and the physical as separate; what I am calling digital dualism. Digital dualists believe that the digital world is “virtual” and the physical world “real.” This bias motivates many of the critiques of sites like Facebook and the rest of the social web and I fundamentally think this digital dualism is a fallacy. Instead, I want to argue that the digital and physical are increasingly meshed, and want to call this opposite perspective that implodes atoms and bits rather than holding them conceptually separate augmented reality.

In a 2009 post titled “Towards Theorizing An Augmented Reality,” I discussed geo-tagging (think Foursquare or Facebook Places), street view, face recognition, the Wii controller and the fact that sites like Facebook both impact and are impacted by the physical world to argue that “digital and material realities dialectically co-construct each other.” This is opposed to the notion that the Internet is like the Matrix, where there is a “real” (Zion) that you leave when you enter the virtual space (the Matrix) -an outdated perspective as Facebook is increasingly real and our physical world increasingly digital.

I have used this perspective of augmentation to critque dualism when I see it. For instance, more...


Here, Amber Case states something commonly repeated on this blog: we are all cyborgs. As such, she calls herself a cyborg anthropologist, similar to how we conceive of the study of technology and society as Cyborgology (perhaps without such strict disciplinary terms – but that is another discussion).

However, there is much disagreement between Case’s usage of the term and how I (and others) on this blog define a cyborg.

First, Case argues in the video above that the human cyborg is a recent invention. A product of new technologies that compress our mental capacities over time and space. On this blog, however, we tend to use the term much more broadly. For instance, one fundamental technology that structures other technologies built upon it is language. Post-structuralist thinking has long taught us about the power of language to drive what and how people think, how selves are formed, how power is enacted, and so on. Other technologies, such as spatial organization (think the architectural technologies of the amphitheater or panoptic prison) have profound impact on the mental processes of humans. The human mind has never been independent of technology, and, as such, we have always been cyborgs.

My second disagreement surrounds Case’s argument that more...

While the tide is turning, comics are still an under-appreciated medium in 2011. This despite increased interest in superheroes given the Hollywood treatment and critical attention to thoughtful indie pieces like Fun Home and Love and Rockets. It’s a shame because comics’ juxtaposed panels, their special way of framing time in terms of space, are well equipped to address those intersections of identity, technology, and visual representation that get so much play in mainstream and academic press. Image Comics’ Infinite Vacation is one new ongoing title that tackles those ideas head on.

Writer Nick Spencer is a rising star whose big hit, Morning Glories, blends teenage drama with the surreal paranoia of 60s TV thriller The Prisoner. In Infinite Vacation, Spencer teams with artist Christian Ward to tell the story of Mark, daily user of a ubiquitous, near-future technology which allows anyone to buy or sell their existence in parallel universes through a smartphone app; for $25,000 Mark can become the hero cop version of  himself, and it’ll cost at least $3000 for him to become a Mark who did not just get walked out on by that mystery girl in the coffee shop.

Mark is a cyborg less like Robocop and more like the average Facebook user who presents their preferred self to the world via an array of edited images, clicked “likes”, and comments with friends (i.e., exactly how Cyborgology editors define the cyborg in their inaugural post).  Identity definition and presentation through web spaces and consumer devices is a major theme in Infinite Vacation, whether it’s the RSS feed of your alternate selves’ lives and deaths or that mystery girl saying, “That thing in your hand isn’t worth shit to me…” when Mark tries to prove his seriousness by showing how expensive his app-assisted reality purchase would have been. A gorgeous opening spread (below) has infinite Marks fitted into generic male outlines, reminiscent of your chosen profile picture replacing the pale blue Facebook default. more...


…the further augmentation of the body with technology.

Yes, even a CGI-filled big-budget glowing Disney spectacle can provide opportunity for theorization. Of the recent Internet-themed blockbusters – namely, Avatar (2009); The Social Network (2010) – Tron: Legacy (2010) best captures the essence of this blog: that the digital and the physical are enmeshed together into an augmented reality.

This seems surprising given that the film is premised on the existence of a separate digital world. Indeed, the first Tron (1982) is all about a strict physical-digital dualism and the sequel plays on the same theme: physical person gets trapped in a digital world and attempts to escape. However, Tron: Legacy explores the overlapping of the physical and digital. The story goes that Flynn, the hero from the 1982 film, develops a digital world that does not have the imperfections of its physical counterpart. His grand vision was to gloriously move humanity online. Simultaneously, the beings in the digital world want to export their perfection out of the digital world and to colonize the offline world, removing all of its imperfections (i.e., us). Flynn comes to realize that enforced perfection (read: Nazism) is unwanted. Instead of a highly controlled and orderly universe, what has to be appreciated is what emerges out of chaos. And it is here that the film makes at least two theoretical statements that are well ahead of most movies and popular conceptions of the digital.

First is the tension between more...

The premise of this blog is that technology is fundamental to our selves, lives and all of reality. And this point is best exemplified by Facebook. The site’s founder and CEO is TIME magazine’s 2010 Person of the Year. Is this the correct choice? Perhaps Julian Assange? Donna Haraway, anyone?

In the social sciences, we often hear about, talk about, and preach about the relationship between theory and methods. Here, I present a poignant example their interconnectedness.

In a recent post, I argued that the accomplishment of authenticity in a cyborg era is particularly difficult. Drawing on Goffman, Turkle, and others, I argued that we live in a time of constant documentation, exposing the identity work that is supposed to remain hidden in the so-called “back stage.” I purported that our online and offline selves are not only mutually influential, but that we also engage in preemptive behavior in order to accurately present our ideal selves through multiple mediums.

Overall my theoretical point is this: As social actors we expect authenticity in others, and in ourselves. In a time of constant documentation, our online personas become our reflections, and they must not only be ideal, but also truthful. As such, we do not document falsehoods, but preemptively create documentable situations in an effort to present a self that is simultaneously ideal and authentic.

Here is the methodological conundrum: If the constructed nature of selves and identities must remain hidden not only from others, but also from ourselves, then how can we get people to talk about the labor involved in the identity construction process? In other words, how do we support the theoretical assertion? more...

Body modification, a growing practice and subculture that now spans the world, has made extensive gains in merging the body with technology. Stretched earlobes, facial tattooing, and dermal implants have become more conspicuous as of late in many urban locales, and it is no longer surprising to find people going to greater lengths to modify their bodies in sometimes unique and shocking ways. For more examples, spend some time on one of the most popular online body modification community websites, Body Modification Ezine.com. The site documents the diverse array of practices that members engage in to explore, test, stretch, and construct their bodies in new ways. (Warning: The content is not for the squeamish).

Particularly, I want to focus in on a few keen examples of the merging of body and technology, or as I call it, the new cyborg body. more...

While we do not necessarily use the term “cyborg” in the way Donna Haraway used it in her famous 1985 “Cyborg Manifesto,” Haraway’s work is of great importance to many of the topics covered on the Cyborgology blog.

As I see it, the primary takeaway from Haraway is the existence of a recursive relationship between technology and social organization.  More importantly, as each iteration of this relationship unfolds, there opens a new field across which power relations operate.  Haraway is far more optimistic than Foucault or Baudrillard, however, who opine about our inability to escape the techno-social system.  For Haraway, we become empowered by figuring out, and, subsequently learning to manipulate, the code that organizes society in any given technological milieu. more...

The cyborg is a technologically-enhanced human. While we recognize and even play off of the campy sci-fi/cyberpunk vision of a half-robot that is conjured up by the term “cyborg,” our vision of the cyborgour topic of study for this new blogis at once more sophisticated and more mundane. We believe that the cyborg concept is epitomized by the ordinary person living in the 21st Century, whose everyday activities are seldom, if ever, independent of technology, whether they be for communication (e.g., cell phones and other electronic communication devices), bodily enhancement (e.g., medicine and specialized articles of clothing), or self-presentation (e.g., fashion or the social media profile).

Our fundamental thesis is that technology (exemplified by social media) alters who we are, how we interact, even how we define reality. And, in turn, we continuously alter and define these technologies. All of reality, including ourselves, has been augmented by technology of some sort, and all technology has been augmented by our sociality. As such, we are all cyborgs. And the study of this blurring of technology and social reality is cyborgology.

Facebook has become the homepage of today’s cyborg. For its many users, the Facebook profile becomes intimately entangled with existence itself. We document our thoughts and opinions in status updates and our bodies in photographs. Our likes, dislikes, friends, and activities come to form a granular picturean image never wholly complete or accuratebut always an artifact that wraps the message of who we are up with the technological medium of the digital profile. more...