With the Republican National Convention still freshly branded into our brains and the Democratic National Convention beginning to stagger into the media cycle, now is a good time to learn a few things about spectacles. If nominating conventions are anything, they are spectacles. For this we should turn to no one less than Guy Debord and his classic text The Society of the Spectacle.
Debord uses “spectacle” to describe “a social relationship between people that is mediated by images.“ It is important to remember that spectacle can mean a visually rich event or something that you wear over your eyes to change your vision. The society of the spectacle shifts between both: media-saturated events support the creation of lenses with which to see the world. The propaganda of political rallies is not washed away by the balloon drop: it sticks with you long afterward. Throughout The Society of the Spectacle Debord makes reference to real and natural worlds but do not mistake such a distinction for a (digital) dualist conception of the world. more...