Prosumption is something of a buzzword here at Cyborgology. It refers to the blurring of production and consumption, such that consumers are entwined in the production process. Identity prosumption is a spin-off of this concept, and refers to the ways prosumptive activities act back upon the prosuming self. Identity prosumption is a neat and simple analytic tool, particularly useful in explaining the relationship between social media users and the content they create and share.
If you’ll stick with me through some geekery, I would like to think through some of the nuances of this humble bit of theory. (more…)
A Budnitz Bike in its natural habitat. Source.
Paul Budnitz describes himself as a “serial entrepreneur” having created other companies that make artisanal toys and luxury bicycles. He’s also the creator/founder/president/charismatic leader of Ello. And when a social network launches with a manifesto that proudly proclaims “You are not a product”, there’s more on the line than embedded video support. Despite the radical overtures of the initial launch, we shouldn’t expect any more from Ello than we would from a luxury bicycle. (more…)
This essay is cross-posted with TechnoScience as if People Mattered
A Swiss-made 1983 Mr. T Watch. Timeless. (Source)
Micah Singleton (@micahsingleton) over at the Daily Dot has a really great essay about one of the biggest problems with the Apple Watch. You should read the whole thing but the big takeaway is that really great watches and mainstream tech have a fundamental incompatibility: nice watches usually become heirlooms that get handed down from generation to generation, but consumer technology is meant to be bought in product cycles of a only a couple of years. A really nice watch should be “timeless” in a way our devices never have been. Compared to the usual 2-year contract phone purchase, the technological evolution of high-quality watches moves about as fast as actual biological evolution. Is it possible to deliberately build timelessness into electronics? (more…)
I learn a lot on Tumblr. I follow a lot of really great people that post links, infographics, GIF sets, and comics covering everything from Star Trek trivia to trans* identity. I like that when I look at my dashboard, or do a cursory search of a tag I will experience a mix of future tattoo ideas and links to PDFs of social theory. Invariably, within this eclectic mix that I’ve curated for myself, I will come across a post with notes that show multiple people claiming that the post taught them something and so they feel obligated to reblog it so others may also know this crucial information. If you’re a regular Tumblr user you’re probably familiar with the specific kind of emphatic sharing. Sometimes it is implied by one word in all caps: “THIS!” In other instances the author is ashamed or frustrated that they didn’t know something sooner. For example, I recently reblogged a post about America’s Japanese internment camps that contained a note from another user who was angry that they were 24 when they first learned about their existence. I want to give this phenomenon a name and, in the tradition of fellow regular contributor Robin James’ recent “thinking out-loud” posts, throw a few questions out there to see if anyone has more insights on this. (more…)
On New Year’s Eve the biggest fireworks display ever was launched off of the biggest tower in the world. Dubai’s fireworks show was, in terms less vulgar than the display itself, an undulating orgasm of global capital. The 500,000 fireworks mounted to Burj Khalifa Tower and the surrounding skyscrapers, were reportedly viewed live by over a million people on the ground and livestreamed to millions more around the world. I can’t find a price tag for the display (too gauche?) but given that your typical municipal fireworks display for proles can easily top six figures, lets just assume that you could measure the cost of this display in national GDPs. It was profane in the way Donald Trump’s continued existence is profane. The fireworks display was so huge —such an utterly perfect metaphor for capitalism itself— that no single person standing on the ground could witness the entire thing. It was a spectacle meant for camera lenses. (more…)
I have watched my fair share of Upworthy videos. They’re generally fun to hate-watch, and they make for good Newsfeed fodder. Sharing Upworthy videos with your “Family” or “High School Friends” Facebook list can make you feel like a prime time MSNBC anchor. Each video is an opportunity to reveal something to your assumedly uninformed, selfish friends. The leading, absolutely begging to be parodied titles range from confusing (You Should Watch This Strange Man Rub A Stick Of Butter On A Tree. For A Really Good Reason) to the cloyingly heinous (Obama Takes A Second To Talk About Jews In America. It’s MEGA Inspiring). These could be dismissed as cludgy rhetorical tools for Facebook arguments, but there’s something else about these videos that is actively destructive to the American left. Upworthy packages soundbites of elite white paternalism for mass distribution and consumption through social media. (more…)
My Facebook feed, which had nearly gone dormant for the past week, is once again teaming with life; this means that somewhere, in a nondescript plot of desert, 50,000+ souls are packing tents, scrubbing dust from their hair, and beginning an exhausted journey home from their annual pilgrimage to the Burning Man festival. After last year’s impulsive decision to fund the the trip on student loan debt, I find myself once again relegated to the social media sidelines by financial constraints. One benefit of watching this year’s event unfold at a distance is that it has given me time and space to reflect on my experiences with Burning Man 2012. (more…)
The very fact that your eyes rolled (just a little bit) at the title tells you that it is absolutely true. So true its obnoxious to proclaim it. Perhaps cable news died when CNN made a hologram of Jessica Yeller and beamed her into the “Situation Room” just to talk horse race bullshit during the 2008 election. Or maybe it was as far back as 2004 when Jon Stewart went on Crossfire and shattered the fourth wall by excoriating the dual hosts for destroying public discourse. The beginning of the end might be hard to pinpoint, but the end is certainly coming. Fox News had its lowest ratings since 2001 this year, but still has more viewers than CNN & MSNBCNEWSWHATEVERITSCALLEDNOW combined. Even if ratings weren’t a problem, credibility certainly is. Imagine if CNN stopped calling themselves the “Most Trusted Name In News” and used the more accurate, “A Little Over Half of Our Viewers Think We’re Believable.” By now it is clear that the zombified talking heads of cable news are either bought and sold, or just irrelevant. Cable news channels’ hulking, telepresent bodies have been run through and left to rot on the cynical barbs of political bloggers and just about anyone at a comedy shop’s open-mic night. This last series of screw-ups in Boston (here, here, here and unless it was avant-garde electronic literature, here) begs the question if cable news channels can even tell us what’s going on anymore. Cable news is dead, but something keeps animating the corpse. (more…)
In what follows, I attempt to diagnose the IRL Fetish, or the explicit preference of physical over digital, and in particular, the designation of the former as more “real” than the latter. Bear with me, the punch line is at the end.
I get invited to a lot of things. It’s not because I’m cool or popular—rest assured, I am not. I also get regular messages from friends offering deals on the products that they sell, such as Scentsy, MaryKay, and Tasteful Pleasures. It’s not because I’m rich or have expressed interest in these products—rest assured, I am a poor post-doc far more likely to buy new running shoes than liquefying candle wax . Rather, I receive these invitations, messages, and deals because I am part of a large Facebook network, through which information can be easily spread. And as a recipient under these circumstances, I think little of not only declining invitations and consumptive offerings, but often completely ignoring said objects with a fully clear conscience. No, I do not want any Fifty Shades of Grey Toys, nor do I want to attend an event entitled “Come Punch Me in the Face” (yes, that was an *actual* event someone invited me to), and I feel no inclination to articulate my decline, but assume that my silence implies disinterest. (more…)
“Prosumption” is a bit of a buzzword here at Cyborgology. It refers to the melding of production and consumption. Although prosumption is not unique to the contemporary connected era, it flourishes within it. One slice of prosumption theorizing focuses specifically on identity. I first coined identity prosumption in an American Behavioral Scientist article (un-paywalled on my academia.edu page). Since then, references to identity prosumption have appeared periodically on the blog. For example, Nathan Jurgenson (@nathanjurgenson) applied identity prosumption to the asexual identity movement, Dave Paul Strohecker (@dpsFTW) mused about the role of identity in Star Wars fan fic., and I pondered the liberatory versus categorically constraining role of identity prosumption.
Identity prosumption refers to the identity meanings associated with prosumed content. What we create reflects and constructs who we are, just as who we are reflects and constructs what we create. Identity prosumption is a merging of prosumed objects and prosuming subjects. It applies: (a) when that which is prosumed can be connected to the prosumer in a defining way and (b) when the process of prosumption incorporates social interaction.
Today, I want to add a bit more nuance to the identity prosumption model. Specifically, I want to demonstrate that sites of identity prosumption (both online and offline) affect the identity prosumption process in non-uniform ways. I focus here on two key variations: collective vs. individualist orientation, and degree of control over identity meanings. I explore these variations through a comparison of two identity prosumption sites: Facebook and FetLife. The former is the preeminent social network platform, the latter an (ironically) mainstream social network site for people who like BDSM. To employ a twist on the Hipster trope, “FetLife: you’ve probably heard of it.” (more…)