Cyborgology

Doing Journalism in the Social Media Age

Discussion with Andy Carvin (@acarvin) & Zeynep Tufekci (@techsoc)

Introduction: Nathan Jurgenson (@nathanjurgenson) & PJ Rey (@pjrey)

You may have heard some of the exciting feline technology news coming out of SXSW this year. If not, check this out!

The video above displays three early “cat games” released by Friskies brand cat food at SXSW 2011, which included “Cat Fishing,” “Tasty Treasures Hunt,” and “Party Mix”. However, at this year’s SXSW Interactive they unveiled an all new cat game titled “You vs. Cat.” This game will allow for humans to play their companion animals for the first time. Because the earlier apps were designed simply for cats, people could not play alongside them. The result is a lot videos of confused cats slapping and rubbing on iPad screens.

The “You vs. Cat” application allows you to play a simple game on your iPad with your feline friend by lobbing virtual objects at your cat’s “goal” across the iPad screen. (more…)

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Last Friday, Rachel Maddow reported (video clip above, full transcript here) that hundreds of citizens had suddenly started posting questions on the Facebook pages of Virginia Governor Ryan McDougle and Kansas Governor Sam Brownback. Their pages were full of questions on women’s health issues and usually included some kind of statement about why they were going to the Facebook page for this information. Here’s an example from Brownback’s page:

The seemingly-coordinated effort draws attention to the recent flurry of forced ultrasound bills that are being passed in state legislatures. Media outlets have started calling it “sarcasm bombing” although the source of that term is difficult to find. ABC News simply says: “One website labelled the messages ‘Sarcasm Bombing’ for the tounge-in-cheek [sic] way the users ask the politicians for help.” A few hours of intensive googling only brings up more headlines parroting the words “sarcasm bomb” but no actual origin story. These events (which have now spread to Governor Rick Perry of Texas as well) raise several important questions but I am only going to focus on one: Can we call Facebook a “Feminist Technology”? (more…)

On this blog we often talk about the role of the prosumer, or actors that are both producers and consumers and that serve to muddy the longstanding distinction between production and consumption. For example, Jenny Davis and Nathan Jurgenson wrote on prosuming identity online, and how Web 2.0 technologies (especially social media) have allowed for the creation of new identities like transability and asexuality. Similarly, Nathan Jurgenson has written extensively on how social media has contributed to the “participatory, prosumer, dissent” of the Occupy Movement, playing into the much larger atmosphere of augmented dissent that has gripped the Middle East and other parts of the globe for some time now. And finally, Jenny Davis and I have written on the “Jailbreak the Patriarchy” Chrome Application, which allows users to genderswap the content they read on the internet.

Occupy DC encapsulates our "atmosphere of augmented dissent." Photo by Nathan Jurgenson.

Each of these examples reveals the tight association between social media and prosumption. That is, social media has greatly expanded the role of the prosumer in contemporary (augmented) society. This is because the individual voice is amplified through the digital networks of Web 2.0 technologies like Facebook, Reddit, and Twitter. Just as the Arab Spring and Occupy have changed the conversation regarding participatory democracy, prosumers are continually reworking culture through the creation of memes, identities, and new online content, blurring the distinction between the production and consumption of cultural forms. A great example of the prosumption of culture is fanfiction.

And this brings me to Star Wars. Finally.

This feature-length fanfilm titled “Star Wars Uncut” is a shot-for-shot remake of Star Wars Episode IV: A New Hope, produced entirely from 15 second film clips sent in by fans. Casey Pugh, a 26-year-old web developer from Brooklyn created the film after posting on his blog asking for submissions. These fans each prosume Star Wars as both a brand and a cultural artefact (Bruns 2007) when they rework iconic scenes with a “twist,” allowing for the expression of new cultural forms and greater participatory expression from the larger Star Wars fan community.

The film, which won the 2010 Emmy for Interactive Media, is also an example of what Nathan Jurgenson has called “curatorial media”, where old media forms (eg: print newspapers) are augmented by new crowdsourcing capabilities of social media. The film above is an example of curatorial media because centralized gatekeepers (ie: Casey Pugh himself) selected which film clips to include. He then edited the film shot for shot, splicing together disparate scenes produced by widely different fans around the globe. I myself watched the first 45 minutes of it, mostly because I was curious and also because I was a huge Star Wars nerd as a kid.

Darth Vader and her stormtroopers.

Although the film clips can be a little jarring at times (especially when jumping from live action to crudely animated MS Paint images and back in a matter of a few seconds), it does serve as a humorous reworking of an extant cultural forms. That is, many film clips reveal anachronistic revisions to the actual film.For example, the entrance of Darth Vader onto the rebel starship (arguably one of the most iconic scenes in the original film), has been replaced by an all female squad or storm troopers, Vader himself briefly appears as a female.

Throughout the film we get several more examples of this sort of literary prosumption (Olin-Scheller and Wikstrom 2010), bolstering my claims that social media and Web 2.0 have allowed for an effervescence of collective cultural production and consumption. Fanfiction has long used extant cultural forms for the creation of new cultural forms, the homoerotic revision of Spock and Kirk’s relationship on Star Trek as but one iconic example.

Homoerotic tension between Kirk and Spock has been a treasure trove for fan fiction revisionism.

Although this film is not the first of its kind, it is a great example of participatory filmmaking. As new technologies continue to incorporate more and more social media capabilities (cell phones, tablets, etc), it is likely that we will see increasingly utility of the term “prosumer.”

This is a video from a talk given by James Bridle, one of the main forces behind the New Aesthetic Blog, about the ways in which he is seeing the collision between machine and human happen, and the transformations which are being brought to by it society.

I have to say that it is pretty phenomenal, and touches on some of the aspects already talked about on this blog. For example Bridle touches briefly on the phenomena of documentary vision, which has been discussed extensively on this site, just after the 30 minute mark of the talk.

While some aspect of a digital dualism is still present in the language of the talk, the references to real as dichotomous with digital (which may be inevitable in trying to talk about these things), I still think that Bridle covers an amazing breadth of ways in which the digital and physical are bleeding into each other and collapsing any reasonable difference between the two. He really highlights, and shows, how humans are developing ways of seeing which are dependent on our technology, on the ways which are machines see. As well as how the machines are developing ways of seeing which are dependent on our own naturalized concepts of vision and perception, they are learning to see like us.

I think this is an important aspect of the entire cyborgology exercise. That we are developing characteristics which are influenced by our machines and technology (and that we always have), and that our technology also develops characteristics which are like us. I think it further breaks down the divide between ‘real’ and ‘virtual’, and shows how person and machine merge into a social space made up of equal parts of both.

All in all it is a really excellent talk, and well worth watching. I felt as though it absolutely needed  to be shared here.

This post is somewhat of a stretch, but I think it remains applicable nonetheless. Below I have embedded three video clips, each dealing with “the hipster” as a relatively recent subcultural form and social type.

First, we have the “Hipster Olympics,” a viral video that made the rounds a few years back. The video makes a parody of the hipster, mocking their supposed elitism, pretension, dependency on new technologies, and obsession with authenticity as a source of subcultural distinction (note the subtle play on Pabst Blue Ribbon).

Second, we have a short clip from the “2 Broke Girls” a new CBS television series focusing on the epicenter of the hipster subculture, the gentrified Williamsburg neighborhood of Brooklyn, NY. In the clip we see the confluence of hipsters and homelessness, which ultimately serves to as a satire on the “Poor Chic” fashion trends of New York’s urban hipsters (Halnon 2002). We also notice the association between hipsters and personal hygiene (or lack thereof), a stereotype that has also been foisted upon the #Occupy protestors.

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Over the summer of 2011, several interns at BBH Labs (a marketing research firm in New York) came up with The Social Tattoo Project as a way to direct empathy towards natural disasters and social crises that continue to plague populations around the world. They used Twitter to track “trending topics” and then asked the Twitterverse to vote on which issues they wanted to see memorialized in a tattoo, essentially “crowdsourcing” the content of each piece. Volunteers were then selected to receive these tattoo designs without ever having seen them ahead of time. The final five topics included “a cresting wave for Japan, handcuffed hands for human trafficking, a broken heart for Haiti, a pie chart for poverty and a flower flag for Norway” (Corr 2011). The video above is a short clip highlighting the “broken heart for Haiti” design and the woman who had it tattooed onto her body.

However, this project is not the first of it’s kind. For example, Iraqi American artist Wafaa Bilal took it upon himself (quite literally) to commemorate the deaths of Iraqi’s and American’s since the invasion started in 2003. On March 9th, 2010, he had over 100,000 recorded fatalities of the “War on Terror” tattooed on his back during a live, streaming performance at the Elizabeth Foundation for the Arts gallery in New York City titled “…And Counting”: 5,000 dots were tattooed in red ink to represent fallen American soldiers and 100,000 dots were tattooed in invisible ink to represent (largely overlooked) fallen Iraqis. His art project was featured on NPR and DemocracyNow, and became the focal point for discussions about the costs of the “War on Terror.” (more…)

Manic Pixie Dreamgirls in Hollywood Films

A couple weeks back I posted about Steven Greenstreet’s video titled “The Hot Chicks of Occupy Wall St,” linking it to an emerging media trope called the “Manic Pixie Dreamgirl.” The phrase, coined by Nathan Rabin in his review of the 2005 film Elizabethtown, has quickly become a powerful reminder of the androcentric manner in which female characters are so often constructed in media texts.

I also connected the media trope to an emerging cultural stereotype about progressive young women. I argued that the manic pixie dreamgirl trope is largely a stereotype about young, progressive, non-conformist women who speak out of turn, defy normative conventions in self-presentation and behavior, and largely serve as “inspiration” for (white) male leads to step forward and grab life by the horns, assuming their rightful place as heirs to power. (more…)