DJs need to know how to mix records, sure, but even the best mixer will tank if they don’t know how to read a crowd. You have to know what kinds of songs keep your crowd dancing, and what kinds of songs send them to the bar or the bathroom. Usually this involves a combination of prior knowledge (of the venue, of who you’re opening for, the night’s theme, etc.) and actual observation of the crowd–do they look and sound like they’re into it?
Lightwave is a platform that uses WiFi enabled wristbands to track and transmit biometric data–their temperature, heartrate, and the volume of sound they hear–from individual crowdmembers to a program that analyzes and visualizes that data. Lightwave visualizes audience responses to…well, that’s one of the questions I have here: what experience is it visualizing? Is it the DJ performance? The clubbing itself? Both? It seems absolutely incorrect to say that Lightwave visualizes audience responses to music. Clubbling is a social and interactive experience, and music is just one factor in the mix, so to speak. When you’re dancing, you’re responding to other people around you, to the overall ‘vibe’ of the crowd–this is what makes it more fun than dancing to the same records alone at your house.