A short psychological thriller titled “Take This Lollipop” has been circulating The Net just in time for Halloween. This video depicts a presumably psychotic man (pictured above) hacking into and becoming irate about, YOUR Facebook page. Not only does the video literally embody fears about digital security, but captures numerous aspects of the web 2.0 culture. The experience is personalized and interactive, as the video incorporates actual content from each viewer’s Facebook page. The experience is augmented, as the viewer’s heavily digital experience (watching an online video, about digital insecurity, incorporating the viewer’s own digital persona) elicits corporeal fear. Finally, the experience is broadcast and re-documented, as people tape themselves watching the video and share their reactions on YouTube (see one after the jump).

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