Much of 2014’s sporting news happened off the court or outside the stadium. As described by Dave Zirin in The Nation’s “Why 2014 Will Be Remembered as the Year the Sports World Turned Upside Down,” incidents involving sports figures’ off-the-field conduct created a new era of public accountability and showed social media’s ability to effect change. The article quotes Dr. Harry Edwards, a UC Berkeley sports sociologist:
I’m not sure that institutionally, this nineteenth-century institution of sport is really organized to handle, in this modern age of real-time communication, the kinds of concerns that are going to come up. I just don’t think that they’re organized or developed to absorb and handle the situations we’re going to be confronted with.
As, say, fans saw NFL player Ray Rice punching his partner (now wife) in an elevator and heard NBA owner Donald Sterling hurling racist epithets at his girlfriend, the news spread like wildfire online. NFL commissioner Roger Goodell suspended Rice after security footage went viral, despite the fact the NFL leadership, including Goodell, had turned a blind eye to domestic abuse in its ranks many times before. Similarly, Sterling, a billionaire with a long history of racist comments in his 30 years of basketball ownership, was this time disgraced, forced into selling his team as pressure mounted via social media mobilization.
As Edwards told Zirin, “[W]e’re moving into utterly uncharted waters and again, I’m not sure that these nineteenth-century institutions can function within a twenty-first-century cultural and technological context, without utterly changing their structure, management and, in some instances, even their goals.” Sport may look quite different in the coming years—and sports sociologists will have definitely have to keep their eyes on the ball.