methodology

Public opinion polling in America dates back to the 1930s, and religious beliefs and behaviors have always been topics of interest. However, polls do not produce perfect measurements and their results can both shape and misrepresent the reality of public beliefs and behaviors. Religion Dispatches recently interviewed sociologist Robert Wuthnow about his new book Inventing American Religion: Polls, Surveys, and the Tenuous Quest for a Nation’s Faith in which he details the ways in which polls have shaped the religious makeup of the American population.  

Wuthnow explains that in the 1970s, the Gallup poll’s overly broad and vague questions about evangelical identity resulted in a huge overestimation of the number of evangelicals in America at the time. He explains:

The year of the evangelical was 1976, when Jimmy Carter achieved election to the White House and the role of polling was to greatly expand the number of Americans who were evangelicals… How is that possible that a poll could do that? …Gallup said there might be 50 million Americans who are evangelicals, and journalists ran with that… The way they got 50 million was basically inventing a new question that said something to the effect of, “Have you ever had a born-again religious experience, or something similar to a religious awakening?” And that was pretty much it… There was a lot of diversity among evangelicals themselves that got masked by being lumped together in the polls as if they were all the same thing.

The results of that 1976 poll influenced not only perceptions of the number of evangelicals among journalists, but also political perceptions of evangelicals as a voting bloc. If there were that many evangelicals in America, then politicians could cater to them to gain votes. Evangelicals began to be treated as one homogenous group instead of the highly heterogenous group that they really were.

Wuthnow explains how a similar phenomenon is happening with the rise of the non-religious in America—commonly known as the “nones.” Polls and surveys are reporting an increase in those who are saying they are not religious, but these general trends can mask huge variation among the non-religious. Many, for instance, still believe in a god and go to church, and only a very small percentage actually identify as atheist. Further, Wuthnow says, people often change their beliefs and opinions over time, and poll data glosses over that fact:

Polls have always assumed that whatever a person says is reliable, and that they really mean it and stick with it. So if you find any changes over time, that’s significant because polls are measuring stable opinions—if those change, that’s important.

Alice Goffman’s On the Run: Fugitive Life in an American City shares the stories of young men evading arrest for crimes ranging from unpaid fines to murder. In describing their day-to-day maneuvers under heavy surveillance, she brings to life the impact of the U.S. prison boom on members of a low-income African American neighborhood in Philadelphia. But her work was not without risk. According to the Philadelphia Inquirer,

By the time Goffman left Sixth Street, she was displaying symptoms reminiscent of post-traumatic stress disorder, such as panicking at sudden noises.

In fact, so compelling is Goffman’s ethnography–and the great lengths she goes to in getting it–that the Inquirer is not alone in its eagerness to share her story. The New York Times writes:

Though written in a sober, scholarly style, “On the Run” contains enough street-level detail to fill a season of “The Wire,” along with plenty of screen-ready moments involving the author herself, who describes, among other ordeals, being thrown to the floor and handcuffed during a police raid, enduring a harrowing precinct house interrogation and watching a man be shot to death after exiting her car.

But the attention lavished on Goffman’s work has been mixed. On the one hand, her extreme ethnography is technically demanding and dangerous. She gives us a sympathetic and sociological glimpse of a world that’s usually off-limits to outsiders. On the other, she is “hardly the first middle-class white observer to venture into black urban America and emerge with a marketable story to tell,” as the New York Times puts it. Given this bipolar public gaze, Goffman may find it every bit as dicey to take a position in the spotlight as in the field.

Goffman acknowledges this awkwardness to the Times: “It just feels morally strange to talk about my own experiences when a whole community is dealing with violence and getting arrested…. I could always just leave.” To the Inquirer, she insists, “For the residents…there’s no ‘post’: ‘It’s just traumatic. This is everyday life: a series of ongoing and acute traumas.’”

It appears she’s already working on her next professional challenge: coaxing the spotlight back onto the the 47,000 fugitives living in fear in Philadelphia in 2009, avoiding hospitals and skipping friends’ funerals to avoid surveillance, worrying about eviction and losing custody of their children.

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According to the Editor’s Desk, ethnography sells. Here’s one example of how it’s used in corporate America: https://thesocietypages.org/editors/2013/05/07/corporate-anthropology/

SociologyLens caught Gang Leader for a Day, Sudhir Venkatesh, explaining extreme ethnography: https://thesocietypages.org/sociologylens/tag/sudhir-venkatesh/

Admittedly, I know little about Pinterest. But judging by the site’s membership, now topping 10 million worldwide, many of you are familiar with the social media site. Members have been “pinning” their favorite items—images, videos, messages, etc.—to themed, virtual pin boards since 2010. Nor am I representative of most sociologists: just check out the contributions from Gwen Sharp and Lisa Wade over at Sociological Images or the teaching-centric boards compiled by self-professed public sociologists at The Sociological Cinema to see what I mean.

Beyond how it’s already being used, Deborah Lupton, a sociologist at the University of Sydney, suggests in The Australian that Pinterest also offers a creative way to organize research materials. Lupton has created a board for each of her areas of intellectual inquiry. As Lupton explains, “Because of its emphasis on the visual; [Pinterest is] perfect for curating and displaying images that are related to the subject matter one is researching or teaching.”

So whether you’re planning your summer travel itinerary, next semester’s syllabus, or your next research grant—tap in to the inspiration!